Best Top 10 Digital Marketing Strategies for Startups 2019.

Best Top 10 Digital Marketing Strategies for Startups 2019, Here are the marketing strategies that will matter most this year.

Best Top 10 Digital Marketing Strategies for Startups 2019

The most astonishing point is, majority of the startups have adopted digital marketing as the main marketing platform, but not all the weapons that digital marketers have in their arsenal are equally effective. Some digital marketing strategies hit the bulls eye, while others don’t even come close. Click here to Visit https://www.digitalsteps.in/

Do you know which digital marketing strategy you should adopt to boost the growth of your Business? In today’s post, I’m going to share Top 10 most effective and essential digital marketing strategies for startups. After reading this post, you will have a clear picture of profitable digital marketing strategies for your startup. Without further ado, let’s dive in.

1. Email Marketing

Undeterred by predictions of its death in the marketing world, emails are still around and delivering a handsome return on investment  to marketers. In a recent survey conducted by Demand Metric and the Data & Marketing Association , it was concluded that Email marketing had an impressive ROI of 122%.That was four times higher than the other marketing channels which were analyzed. Those channels included paid search, direct mail, and social media. What startup wouldn’t want that kind of ROI on Email marketing? And the best thing about email marketing is you don’t have to break the bank to run an Email marketing.Though email marketing is highly effective, not all startups are able to harness the true power of email marketing. But some brands have excelled at email marketing.

Here are some tips on creating a successful Email marketing campaign:

• A lot depends on a subject line – make it catchy, engaging, and benefit-rich
• Avoid jargon in your email copy – write in plain, persuasive language
• Break up text so it’s easy to scan – use bullets and subheading
• Talk about the benefits you’re going to offer
• Optimize emails for mobile devices   

2. Social Media Marketing

Social media has become a powerful marketing tool these days. According to a Social media marketing report, a 90% of marketers confirmed that social media is important to their businesses, and 89% of marketers indicated that their social media marketing initiatives have garnered increased exposure for their companies.

  

The following is a list of the benefits offered by social media marketing:

• It increases exposures and traffic
• Social media marketing develops loyal customers
• It improves search ranking and generates leads
• It establishes thought leadership
• Increases in sales                              

3. Pay-Per-Click Marketing (Google AdWords)

Pay-per-click (PPC) marketing is a method of using search engine advertising or SEO to bring visitors to your website. PPC is a powerful marketing tool to generate sales-ready leads.

When I search for “sunglasses in New York,” here is how the PPC ads look:

No startup should ignore pay-per-click marketing.

Pay-per-click advertising offers many practical advantages, such as:

• You can reach your customers at the right time with the right ad
• High ROI as you will have to pay only when an interested person clicks
• Control over how much you want to spend
• You won’t have to wait for results
• Data and insights to help sharpen other marketing strategies

PPC campaigns exhaust the budget quickly. So it requires a certain kind of expertise to engineer a successful campaign that generates more conversions than clicks.

4. Search Engine Optimization

You have built a website with an awesome design, and you have created service pages for all the services you offer, and you think visitors will come. Right?

Wrong!!!!...There are hundreds of websites in your niche alone. How can your website come up on the top when potential customers search for the keywords relevant to your business?

This is where search engine optimization (SEO) plays a decisive role.

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Search engine optimization not only increases traffic to your website but also builds trust :

If your website ranks high in search results when your potential customers search for the keywords related to your products or services. It leaves an impression that you are a reputable company. Search engine optimization is a must for every startup. Just be sure to follow the best seo expert practices for your website. 

However, there are many challenges faced by startups involving SEO. You can overcome these challenges by hiring a good SEO company.

5. Influencer Marketing.

The trend of influencer marketing is catching on really fast. It was observed in a study that 84% of marketers expected to launch at least one influencer marketing campaign in the next 12 months.

94% of marketers in a survey believed influencer marketing to be highly effective.

Influencer marketing is a highly effective tool for startups to grow their brands. The best thing is that it’s inexpensive compared to traditional marketing channels.

Here are some reasons why startups should adopt influencer marketing:

• Most customers have become immune to traditional marketing channels
• Influencer marketing is less expensive than other promotional strategies
• Influencer marketing is easy-to-implement
• Word-of-mouth aspect of influencer marketing builds trust for your brand
• Customers will engage with your brand because of the authenticity of influencers

7. Retargeting Ads

You kicked-off your startup because you were convinced with your business idea. Why? It was your business idea, so you believed in it.

But your potential customers might not be convinced when they first visit your website. They need one or more nudges before they actually become your customers.

Retargeting ads do the nudging.

What is a retargeting ad, and how does it work?

Retargeting or social media marketing is a means of marketing in which you show relevant ads to those who have previously visited your website.When a potential customer comes to your website, a pixel (an unobtrusive piece of JavaScript) is placed on their web browser. In other words, your potential customer’s browser is cookied.And when this customer visits other websites, the retargeting platform is notified by that pixel and the customer is served with the relevant ads based on the pages .

With effective retargeting ads, you can convert those visitors who have previously shown interest in your products or services and increase your conversion rate.

8. Viral Marketing

As a startup, there’s no better way to create a strong buzz about your brand than going viral on the internet. Creating content that goes viral can make your business an overnight success.

What’s more, viral marketing or social media marketing is essentially a result of the combined efforts of the other techniques we’ve already discussed. Blendtec is the perfect example of its potential.One day they’re not really selling any of their high-grade blenders. One viral video of its potential to blend practically anything and the orders started to rake in. Quite frankly, it was an ingenious ploy by the brand’s marketer or creative web design .

Well to put it simply, by doing something incredibly hilarious and possibly weird (like this out-of-the-box thinking by Blendtec). best Digital Marketing, SEO, Web Design and Development Company in Jabalpur for your online business.

It’s sure to cause a major surge in the traffic to your website design for a certain period of time. And once you’ve gone from relatively obscure to trending, your job is half done. The other half, of course, is converting that huge traffic into purchasing customers.

As a strategy, I’ve seen several B2B or B2C  businesses leverage it well. The Dollar Shave Club is another brilliant example that illustrates its potential. As a bonus, it’s a somewhat frugal strategy as well.

9. Content Marketing or Graphic Design

In today’s time, you need to focus on creating content Sms marketing that can solve pain points and stay evergreen. Using shortcuts or black hat seo agency tactics just to move to the top of search engines won’t work thanks to Google’s all-seeing eye.

 So always keep “content as king”Sms marketing or Email marketing, as many like to put it. To make content marketing work well, you need to focus on mobile content, native advertising, influencer marketing, and marketing automation.

The Graphic Designing is part of digital marketing strategy that uses the number of artistic and professional disciplines (called as Graphic Designers),

to convey a specific message or a piece of information or content to a group of people through various graphics such as pictures, shapes, lines, visuals. use for seo agency.

10. Video Marketing 

 Over the last decade, we became a more visual culture attracted to imagery in the digital realms.

More personalized video has become a norm lately, or at least ones directly addressing pain points of targeted viewers. The same goes with making your business look more human.Successful video marketing can mean behind-the-scenes tours of your business, or testimonials to show the human side of your brand. 

This means paying attention to one major trend in video marketing: Storytelling.When you can tell a compelling story about your business and prove you can solve pain points of customers, you have a can’t-miss formula. it’s also smart to keep your videos as short as possible, if not in a series. Attention spans are as short as ever, and you’ll need to tell your story in a compact way with a compelling hook.

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